Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct mail letters, and newsletters, all in favor of digital products.

Forbes contributors publish independent expert analyses and insights. I write about marketing, with a focus on results. This article is more than 10 years old. This is a record year for catalogs ...

Royle Printing is pleased to announce that Mike Sipala is joining Royle Printing as a senior account executive. Mike will be responsible for developing and enhancing business opportunities in the ...

NorthPrint International laid off 30 employees on Nov. 19, according to a published report. The downsizing leaves the Grand Rapids, MN-based company with 34 workers. NorthPrint specializes in printing ...

Direct mail is effective with Hispanics, judging by a new report from the Direct Marketing Association. The DMA found in a survey that 92% of all marketers and agencies in the Hispanic market use ...

Commitment to a channel becomes a liability the moment you stop asking whether the same dollar would perform better elsewhere ...

Opinions expressed by Entrepreneur contributors are their own. Since the Great Recession, there’s been a trend in America to shed all physical mail. Many companies stopped mailing catalogs, direct ...