Letting raw emotion drive financial decisions sounds like a recipe for disaster. But Jennifer Lerner, the Thornton F. Bradshaw Professor of Public Policy, Decision Science, and Management at the ...

To date, I’ve written a fair amount about human decision-making on this site. However, one topic is an implicit focus in many of the posts I write. Still, it seldom ever receives explicit attention: ...

This guide explains why business-to-business (B2B) decisions are less rational than we think, and how using emotion can help your marketing be more successful. I only have six seconds to deliver a ...

We make very different choices depending on what takes the dominant role in decision-making: the head or the heart. Behavioral economists have long relished exposing our illogic when it comes to ...

Chandra is an emergency physician and global health policy specialist. Hoover is a former federal worker, sociobehavioral researcher, and global health technical specialist. We both lost our jobs as ...

We often associate decision-making with rationality. Deciding implies a certain neutrality in our minds, to ensure that our choices are correct. But for some thinkers, such as Bordeaux University ...

If you’re bilingual, moral choices can often feel more urgent and emotionally charged in one language yet distant and rational in another. This raises an intriguing question: does language merely ...