Redmond, WA – Ethnography, a form of applied anthropology, sounds way too fuzzy and foreign to turn the heads of corporate types. Certainly, in the past, it has been something of an oddity; the only ...

At the heart of ethnographic research is observation. Ethnographers watch how people interact with people, places, and things. It’s anti-lab science. There are rarely white coats and almost never ...

Keeping patients and caregivers at the center of quality improvement is critical. Kaiser Permanente’s Care Management Institute adapted video ethnography to achieve this aim, using video to capture ...

Late last month, what began as a book review in an obscure publication blew up into a major controversy that tarnished sociology’s most-buzzed-about young star. At issue: whether the sociologist, ...

“When we think about the data revolution, it’s not just about coding, data science, analytics machine learning and crunching huge volumes of data, human sciences are important too,” or so said Mikkel ...

‘You just want a holiday, don’t you?’ – This is the not uncommon response from the uninitiated when one is embarking on a faraway ethnography project. It was in any event what a university employee ...