If you're looking for new ways to make your advertising and social media copy pop, you might want to try a writing device called the metaphor. Metaphors have been used for decades by marketers to ...

Metaphor is not merely a literary device but a fundamental cognitive mechanism that shapes how individuals conceptualise and communicate their experiences. In cognitive linguistics, research into ...

The Media Observer, a digital publication of the Media Council of Kenya gives new meaning to the idiom: ‘The pot calling the kettle black’. There is no denying that once in a while, readers come ...

Linguistic features that are typical of academic and school-related language use are used more systematically by students in higher school years. Educational language can present a challenge for ...