Hyatt Hotels Corp. has joined forces with sportswear brand Fila to launch the Fila House lifestyle brand. The brand will make its debut in Shanghai, where a Fila House hotel will be part of a new ...
Fila parent company Misto Holdings is on the move. The South Korea-based company said in a regulatory filing on Dec. 16 that it will relocate its headquarters to Cykan Tower in the Gangnam ...
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Why Fila Holdings Is Changing Its Name
The company cited that its previous name was closely associated with the Fila brand, which led to a "limited perception" of its broader portfolio.
Sparks-based Fila USA, which was recently sold to Fila Korea for $400 million, will likely lose jobs as the company undergoes an internal reorganization to cut costs and reposition the brand.
Fila USA continues the trend of marketers asking consumers for guidance on its future marketing efforts with a new online contest asking people to post pictures of themselves wearing the company's ...
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