Financial markets aren’t just driven by cold, hard numbers and rational calculations. Decades of research in behavioral finance have revealed that human psychology plays a crucial role in how markets ...

Fear of missing out (FOMO) is defined as worrying about being absent from or overlooking a rewarding social experience. To avoid "missing out" on these experiences, in modern times, many individuals ...

I head up the e-commerce department at Liquid Rubber, a leading provider of home improvement and DIY water ingress prevention products. As an e-commerce leader, you know that driving conversions is ...

Imagine you’ve planned the trip of a lifetime for your animal-loving family: a cruise to Antarctica with the unique opportunity to view penguins, whales and other rare wildlife. Your adventure-loving ...

Add Yahoo as a preferred source to see more of our stories on Google. They had so much fun without me. Milko/E+ via Getty Images Imagine you’ve planned the trip of a lifetime for your animal-loving ...

I have a joke I like to make—though it’s not funny, and it’s not really a joke. Whenever I know I won’t be able to join my friends the next time they hang out, I make everyone promise to not have fun ...

Jacqueline Rifkin received grant funding support for this project from the Marketing Science Institute (MSI). Barbara Kahn received funding from the Marketing Science Institute (MSI) and research ...