Ms. Rountree said DDW this year launched a food color powder derived from a purple corn hybrid that potentially can be a cost-effective alternative to red No. 40. The ...

Cupcake icing and sports drinks — in all their crayon-like colors — are the final frontiers for Nick Scheidler's team. Scheidler leads product development at Walmart's Sam's Club, which in 2022 ...

A natural food colorant called phycocyanin provides a fun, vivid blue in soft drinks, but it is unstable on grocery shelves. A synchrotron is helping to steady it. In food products, the natural blues ...

Red velvet, unfortunately, is not a flavor you can find in nature. Most modern red velvet cakes get their trademark red coloring from artificial food dye. With dye being a key ingredient in most red ...