It didn't require the imprimatur of The New York Times to resolve the GIF pronunciation debate, nor will the paper's assertion on Tuesday actually resolve it. But the war is won, even if the battle ...

Few linguistic debates have raged on more consistently than the one surrounding the proper pronunciation of the acronym, GIF. Fortunately, YouTuber and maker of things Tom Scott produced a video ...

With that in mind, it seems almost impossible to endorse a twee, self-aware marketing gimmick seemingly designed to whip up debate on social media. Yet, here we are! Today, Giphy and the peanut butter ...

How do you pronounce GIF? Well today, it feels like The Internet—yeah, all of it—is about to read the New York Times the riot act over that very question. And so on. Note that some of them are taking ...