Gamification is emerging as a favored tool for boosting customer engagement. Gamification combines “game mechanics” – such as point-based award systems and other non-traditional incentives – to build ...

More organisations are trying out gamification — applying game mechanics to non-game activities — but most of their gamified applications are failing because of poor design. It comes down to a failure ...

After hype cometh the fall. Gamification — the catch-all term for rewards, incentives and loyalty services — has become a very popular way to get users engaged in an increasingly noisy world of apps ...

When it comes to getting people to do the things that you want, engagement is critical. You have to capture their attention and give them both the motivation and means to take whatever action you want ...

Gamification, the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. But the always-on digital and smartphone age has ...

I dug into the science behind why it's so hard to form good habits. Turns out gamified apps can help, but they come with a big downside.

The tech industry loves a good buzzword. Marketing people like them even more. One that got a boost recently (thanks to some work at Stanford University and aficionados of the ...

Forbes contributors publish independent expert analyses and insights. Curtis is a veteran journalist who never put down his Magic cards. Happn is an interesting little dating app when it comes to how ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Budgeting, saving and getting out of debt probably don’t sound like a lot of fun, but app designers are trying to change that with an array of mobile apps to help people better manage their money.