As January looms, so does the adage “New Year, New You.” Despite all good intentions, the adage's call to action seldom lasts beyond a few weeks. While statistics vary, the most common resolutions ...

New research shows we are twice as likely to achieve goals, such as losing weight or getting fit, if we are regularly reminded of the diverse sacrifices we’ve made or been prepared to make in the past ...

If you want to have a great year, you’ll boost your likelihood of success by setting goals. And using goal setting theory, specifically, is the best way to ensure you achieve all that you aspire to.

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Citations: Dholakia, RubyRoy, Sidney Levy. 1987. Effect of Recent Economic Experiences on Consumer Dreams, Goals, and Behavior in the United States. Journal of Economic Psychology. (4)429-444.

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...