Watch the best free throw shooters in basketball, and you’ll notice they always bounce the ball a specific number of times, maybe tug on their shirt sleeve or spin the ball in their hands a certain ...

Golf Pride’s Align technology, a high-tech upgrade to a secret idea tour players have been using on their grips for years, now is moving into the model grip most played on tour. Available at retail ...

Forbes contributors publish independent expert analyses and insights. Mike Dojc is a South Carolina-based journalist who covers golf. Even among avid golfers, grips are often an afterthought. If the ...

The new MCC Plus4 grip from Golf Pride offers the same all-around performance as did the original MCC grip. The big difference is the larger lower portion that effectively creates a grip size equal to ...

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. The brand synonymous with developing golf grips utilized by ...

Golf Pride is a colossus within the golf industry making many of the best golf grips in the game. Chances are if you are reading this, you have definitely picked up a golf club before and if so, it is ...

In golf, there’s no telling what will help your game. Some players talk about how different patterns on their shoes affect the way they feel standing over putts. Others say they feel much more ...

Golf Pride’s tour rep shares insights into pros' grip habits, some of which are not much different from the rest of us. At PGA Tour events, the equipment trucks stand at the ready to help players, ...