Add Yahoo as a preferred source to see more of our stories on Google. Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop.

Using bits of the environment for creative ad campaigns is nothing new, but it is certainly entertaining--or can be. Case in point: this ad for Hot Wheels from Bogota, Colombia, which to onlookers ...

Take Your Child to Work Day often results in some unexpected surprises—but very few of them end up in a new world record. But for one Ford employee and his son, that’s exactly what happened: they’ve ...

You might remember a couple of weeks back the life-sized Hot Wheels looping track that was being constructed at the X Games Los Angeles 2012. The two drivers for Team Hot Wheels set a Guinness World ...

A team of engineers and two crazy drivers are preparing for a history-making challenge drawn from the daydreams of every child who's ever crisscrossed his parents' living room with plastic race tracks ...

Hot Wheels just got a lot more creative with their roadside advertising. This isn’t your average billboard – they’ve actually installed a giant ‘loop’ in the middle of an overpass in Bogota, Colombia.

Ford went all out for this year’s take your kid to work day by breaking a world record. A group of Ford workers put together the world’s largest functional Hot Wheels loop which stands at 12-feet six ...

Oct. 4 (UPI) --An Oregon man and his 5-year-old son broke a world record by assembling a Hot Wheels toy car track with 20 loop-the-loops. Chase Lane said he and his son, Gavin, decided to take on the ...

Ford pulled out about 60 feet of old Hot Wheels track for Take Your Child to Work Day in an attempt to get kids more interested in science and engineering. The Blue Oval team shattered the record for ...

Mattel is launching its iOS-based racing game, Hot Wheels: Infinite Loop in an attempt to takes its famous toy brands into digital gaming. The move is the latest example of how Mattel is serious about ...

Anybody who played with Hot Wheels as kids (or adults) knows there’s a single holy grail to any track setup: the loop-the-loop. A.k.a. the loop-de-loop. Which means this new—potentially—Guinness World ...