Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

Even experienced entrepreneurs need to see how dynamically market segmentation can change. As we venture further into the future, there are constantly new factors at play: disruptive technologies, ...

Index providers take different approaches to partitioning the U.S. equity market by size. S&P Dow Jones Indices divvies up market size segments by rank, ordering stocks by their market capitalization ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...