How to Write an Advertising Case Study. A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies ...

Law firm case studies tend to be ineffective because they tell the wrong story. Here's how to craft a law firm case study that makes clients actually want to hire your firm.

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

Case history articles—also known as application stories or testimonials—are the most powerful way to drum up interest in your product. That's because they feature a real customer talking about how ...

Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot how to create client case studies and use them as sales tools. This week, Marka gives Zoot a tip for writing a ...