Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO.

What are the best practices when writing meta and product descriptions for an ecommerce site with thousands of products? Learn actionable tips from this edition of Ask an SEO.

Meta-descriptions, in part, can determine where the Web site page will serve up in search queries. Ted Ives says it's also responsible for click-through rates. He provides a guide to writing them ...

Google's snippet help documentation now provides additional guidance on writing bad vs. better meta descriptions.

Back in 2016, my colleague Christopher Ratcliff wrote an excellent how-to guide about meta descriptions here at Search Engine Watch. Much of what is included in that article is still useful. The good ...