Ask five people in ad tech to define “CTV” – or any other streaming-related three-letter acronym – and you’ll get five ...

Interactive Advertising Bureau (IAB), a digital advertising trade organization, today released the Redefining Media Types (RMT) Standard for public comment, with IAB Tech Lab setting the technical ...

Google’s SSP tries to cut out its DSP ahead of a possible ad tech breakup; Perplexity’s head of ads skips town; and Amazon’s search ad pause flooded the market with big spenders. Pause ads are going ...

NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the release of device attestation support in the industry standard Open Measurement SDK (OM SDK).

The IAB has released its Redefining Media Types Standard for public comment, with the goal to define descriptions for digital ...

NEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID ...

IAB Tech Lab Tuuesday announced an roadmap for agentic that builds on existing standards, intended to provide a secure, interoperable approach for digital advertising. The idea is to support all ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

IAB Tech Lab, the global digital advertising technical standards-setting body, today announced SupplyChain v1.1, a significant proposed upgrade to the OpenRTB SupplyChain Object, commonly known as ...

Today, IAB Tech Lab, the global digital advertising technical standards-setting body, spotlighted its Live Event Ad Playbook, which includes the new Concurrent Streams API specification aimed at ...

NEW YORK, April 7, 2026 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced that PMG has integrated Alli, its proprietary operating system, ...

NEW YORK, April 1, 2026 /PRNewswire/ -- The IAB Tech Lab today announced the release of the Food Item Classification Framework (FICF) 1.0 for public comment. Developed by the Culinary Standards & ...