ITV and Magnite have announced details of a partnership to widen the TV ad market. Marking the next phase in its strategy to enable generative AI ad creation, ITV is leveraging Magnite’s streamr.ai ...

Channel 4, ITV and Sky, in collaboration with Comcast Advertising, are set to launch an advertising marketplace delivering seamless access to an on-demand and streaming inventory of premium content.

Yospace has provided a dynamic ad insertion solution combined with Client-Guided Ad Measurement (CGAM) for ITV ...

During the ITV Showcase in Manchester on June 12th, the broadcaster unveiled three new commercial innovations. Launched to an audience of over 500 advertisers and agencies, Lead Gen Ads, ITV YouTube ...

In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural ...

Broadcasting giant ITV has said it will delay some programmes into the new year to save costs as it warned over a hit to advertising from uncertainty before the upcoming Budget. The group behind I’m A ...

Have YOU got a story? Email [email protected] Not sure what to watch tonight? Discover our brand new TV GUIDE now! Amanda Holden joined a whole host of her fellow ITV stars in a hysterical game of ...

LONDON, July 24 (Reuters) - British broadcaster ITV (ITV.L), opens new tab said its first-half performance beat forecasts, boosted by better-than-expected total advertising revenue, and strong content ...

ITV is bracing for a double-digit plunge in advertising revenues after last year was boosted by the Euros football tournament, but said it does not expect its production arm to be hit by US President ...