ITV today announces that its live broadcast addressable advertising product, Live Addressable+, is now live, launching with an exclusive beta trial in partnership with Omnicom Media Group. The initial ...
ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...
ITV has launched Live Addressable+, bringing addressable advertising to its live linear broadcast channels for the first time. The product is going live through an exclusive beta trial with Omnicom ...