Looking to expand its e-commerce/digital consumer shopping experience, Amazon Ads will offer advertisers “shoppable carousel” TV advertising opportunities where viewers can shop multiple product ...

Netflix is introducing a new ad format that uses generative AI to create an improved and more relevant experience. This new AI-powered modular ad framework merges ads with the worlds of Netflix shows ...

Consider top-of-mind streaming formats for TV marketers: advertising-supported options of a premium service or those somewhat less premium FAST (Free Advertising-Supported Television) channels? Wait..

Interactive ads on connected televisions, which allow viewers to toggle, game, and scroll during commercials, lead to heightened engagement from audiences and generate valuable data. And while the ads ...

No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are ...

The news: Advertisers are prioritizing interactive video ads to capture users and boost engagement as social media and YouTube consume ad spend. How does it work? Interactivity can take multiple forms ...

Reddit will begin allowing advertisers to create custom, interactive ads in lieu of traditional image, video, or text formats, the company announced Monday. The new format, Interactive Ads, enables ...

NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...

The news: Interactivity is becoming a key driver of growth for connected TV (CTV) advertising as the format evolves alongside shifting audience preferences. In a conversation with EMARKETER, Joshua ...

It’s electric (boogie woogie woogie). The Southern California and San Diego Toyota Dealers Associations had a new car to sell: the 2023 Toyota bZ4X, an electric SUV. In Southern California, you’d be ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...