Reliance, headed by billionaire Mukesh Ambani, owns Campa Cola, and plans to dive head first into the soft drink market as it plans to revive the 50-year-old homegrown brand and take on industry leaders Pepsi and Coca-Cola,

Reliance Consumer Products is expanding its Campa soft drink range to new markets at prices 50% lower than Coca-Cola and PepsiCo. This strategy has led the multinational brands to enhance consumer promotions without lowering their prices.

Reliance Consumer Products is intensifying competition in the Indian soft drinks market by expanding its Campa range at half the price of Coca-Cola and PepsiCo brands. This move has prompted Coca-Cola and PepsiCo to increase promotions,