What the AP story – or any other dispatch from any other reporter covering the game – didn’t contain was a comment from any UNC player. That’s because North Carolina refused to let the assembled media talk to players after this home loss.

It isn't a basketball score. Although with James Madison entering Saturday a double-digit underdog at North Carolina, the Dukes' point total seems like one. The Sun Belt powerhouse was in Chapel Hill and was destroying Mack Brown's Tar Heels.

UNC head coach Mack Brown says it was "embarrassing" to see his Power Four team lose 70-50 to visiting JMU on Saturday. "Embarrassing day. Shocking day.

James Madison University only needed two quarters of its game against North Carolina to make history, as the Dukes entered the second half of their Week 4 matchup against the Tar Heels up 53-21.

North Carolina endured a disastrous first half on Saturday against James Madison, falling behind 53-21 at halftime. JMU quarterback Alonza Barnett

Alonza Barnett III’s five touchdown passes led a quick-strike offense that helped James Madison beat North Carolina 70-50 on Saturday for a signature road win under first-year coach Bob Chesney. Barnett threw for 388 yards with no interceptions while also running for 99 yards and two scores for the Dukes

Alonza Barnett III’s five touchdown passes led a quick-strike offense that helped James Madison beat North Carolina 70-50 on Saturday for a signature road win under first-year coach Bob Chesney. Barnett threw for 388 yards with no interceptions while also running for 99 yards and two scores for the Dukes (3-0),