Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As we approach 2019, content marketing should remain the primary investment of your digital ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

Set yourself up for keyword success (and profit) by understanding the impact of auction price, customer journey factors, and volume/value potential. The choice to actively target a keyword versus ...

Behind every search is an intent – a need or want – for a product, service, or simply more information. To rank on SERPs, align your SEO with intent. Behind every search, however, is an intent – a ...

Search engines exist to provide users with results that are relevant to the search query. Smart SEO campaigns are built on an understanding of how your audience searches around your industry, products ...

RollWorks, an account-based marketing (ABM) platform and division of NextRoll, unveiled the open beta of Keyword Intent, a new intent data solution layered with insights from B2B intent data provider ...

I’ve been reading an article about keywords that clarifies the role of intent in paid search campaigns. Intent has become an important marketing differentiator for online advertising Intent is when ...

Account-based marketing platform provider RollWorks, a division of NextRoll, has introduced RollWorks Keyword Intent to help marketing and sales teams track intent signals, find more accounts showing ...