Rebecca Hill had noticed her younger son playing with the toy, but it was only after a few days that she saw what was going ...

The best toys for 3-year-olds are entertaining and developmentally appropriate. These are the top picks of 2025, handpicked ...

As a mum of three and a journalist who has spent nearly four years testing children's toys, I know how overwhelming it can be ...

Hold on tight, little adventurers! This June, MR.TOY is turning playtime into the ultimate Action-Packed Play extravaganza!

Nothing reminds you more of your childhood than your favorite toy. From Barbie to Play-Doh, check out this list of the most ...

Spud-tacular news, Potato Head fans! Wendy’s and Hasbro are dropping a Kids’ Meal toy collection in the U.S. and Canada ...

For many parents, “play” sounds simple — until they’re on the floor surrounded by toys and not quite sure what to do. In a ...

Any parent knows how quickly toys can turn a tidy room into a stress-inducing clutter corner. Messy spaces can have more of a detrimental impact than most people realize, says Kelli DeLarue, who ...

After Mattel announced a collaboration with OpenAI, some experts are sounding the alarm on the dangers that interactive AI ...

With increasing demand for educational value, cognitive stimulation plus interactive play, the toy sector is now a powerful ...