The retailer that made blue-light specials synonymous with savings is trialing technology that can customize nationally run television ads "on the fly." The holiday spots are running on Viacom's MTV ...

Target Corp., Minneapolis, last week filed suit against Kmart Corp., Troy, MI, charging its rival with false advertising. Filed in U.S. District Court in Minnesota, the suit claims Kmart’s Dare to ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Have you seen the new Kmart ad that’s gone ...

Just months after its “Ship My Pants” went viral, Kmart is hoping to score again with sassy back-to-school ads, which give the classic schoolyard “Yo momma” jokes a mother-loving spin. But while “Ship ...

NEW YORK — Target Corp. Tuesday filed a lawsuit in a federal district court in Minneapolis against Kmart, charging its competitor with false advertising. The retailer said that Kmart’s “Dare to ...

An ad industry analyst says U.S. retailer Kmart's decision to air a Christmas ad this week will lead to moving the Christmas ad cycle up "by a few weeks."Kmart, based in Troy, Mich., aired the ad ...

NEW YORK — Target Corp. and Kmart Corp. are embroiled in a price-driven public relations war over just why the latter’s “Dare to Compare” price-comparison advertising campaign was discontinued.