Add Yahoo as a preferred source to see more of our stories on Google. Clippers logos old vs new. For sports fans, their team's logo is more than just a design, it’s a badge of identity. So when ...

The distilled essence of LA is impossible to capture, but the Los Angeles Tourism and Convention Board is hoping to come close. The organization that markets the city around the world recently updated ...

When the LA Clippers made the 2021 Western Conference finals, it was a breakthrough moment for a franchise that had never been past the conference semifinals since starting in 1970 as the Buffalo ...

What does it take to rebrand a huge sports team? GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the ...

The Los Angeles Rams are still working their way through OTAs and eventually minicamp next month, but training camp will be here before they know it. The Rams will head to a new location for camp this ...

The Los Angeles Rams have been one of the most discussed teams in the NFL this offseason, and not entirely for what happens on the field. Today, the franchise officially unveiled its long-anticipated ...

Not long after the Chargers announced their move to Los Angeles, they unveiled a new logo. It didn’t go well. To their credit, the Chargers heard the criticism, they agreed with it, and they have ...