The iconic glowing Apple logo on the lid of MacBook laptops has been gone for more than a decade, and it may never return.

If there was one product that cemented the myth of the “Apple tax” – the supposedly excessive price premium paid for the logo – it was the MacBook Air. People would point to Apple’s cheapest laptop ...

For years, a glowing Apple logo made MacBooks instantly recognizable across lecture halls and coffee shops. It wasn’t just ...

While the MacBook Neo campaign has been getting most of the attention, a fun new spring campaign in Japan has been promoting ...