Marketing research professionals often use inferential or descriptive statistics to guide major marketing decisions. There are a number of statistical tests that explore the relationship between the ...

This is a preview. Log in through your library . Abstract Pioneers' marketing mix reactions to new entries are recognized as important determinants of the outcome of pioneer-late mover competition, ...

Ws model the effects of variety-seeking and marketing-mix variables on consumers' purchases of coffee using a nested logit model. We premise that on any given purchase occasion, the utilities of ...

New research provides a way for pharmaceutical companies to measure the effectiveness of direct sales calls on individual physicians. A marketing manager's toolkit is composed of the four P's: price, ...

The concept of marketing has evolved continuously over the years. The definition of the term 'product' isn't as simple as it used to be. The traditional marketing mix has been extended and refined ...