Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

Since long before digital marketing was called “digital,” it has been a category of marketing that encounters constant change. Whether we’re talking about search engines, social media, automation or ...

A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

This excerpt is from The Digital Marketing Success Plan, the new book from SEJ VIP Contributor Corey Morris. In what is the most distracted and disrupted era in digital marketing–especially ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Creating a solid marketing plan is a must-have skill for today's B2B marketer. But it's not always easy. Many teams struggle with vague planning frameworks, data overload, tight deadlines, and the ...

The alignment of sales and marketing teams is not just beneficial; it's essential. As business development leaders, we recognize the critical role this synergy plays in annual planning. By focusing on ...

What makes a strategic plan “strategic”? This question was at the heart of a 2020-21 study that my RHB colleague Aimee Hosemann and I led -- with the research assistance of Connor LaGrange, graduate ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

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