Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison. Navah Hopkins wrote on ...

Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance of broad ...

Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and campaign structure. Google is testing Shopping ads inside AI Mode conversations ...

Performance lagging in Microsoft Ads? Navah Hopkins covers what’s going wrong, what’s working, and how to get your account in shape. As some of you have already heard, I accepted the role of Microsoft ...