"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Milk Makeup’s products are everywhere, so you may be surprised to hear that the company was founded eight ...

Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may ...