The Iowa State Cyclones are going to be playing in a new-look Big 12 now sponsored by Monster Energy.

Big 12 commissioner Brett Yormark announced the introduction of league-wide sponsorship agreement with Monster Energy ...

The Big 12 revealed a new sponsorship agreement with Monster Energy that will reportedly pay the league roughly $20 million ...

Big 12 Conference football and basketball teams will now how Monster Energy logos on uniforms and playing fields. Here's the ...

A major conference in college athletics is selling naming rights to a prominent energy drink company.

Monster Energy positions its beverages as productivity tools, not just thirst-quenchers, appealing to a broad consumer base.

The multi-year agreement makes Monster Energy the entitlement partner for the Big 12's football and men's and women's ...

Add Yahoo as a preferred source to see more of our stories on Google. A new Monster Energy drink flavor is arriving just in time to give fans "something new to crave." And according to the company, ...

Add Yahoo as a preferred source to see more of our stories on Google. In large part, Monster can thank college-aged guys for that. By far and away, men 18 to 24 are the most passionate energy drink ...