Thinking Beyond Current Commerce Models After working as director of strategy for various international commerce companies, Lesley Gao has learned what marketing structures actually work.

In today's rapidly evolving business landscape, the quest for effective marketing strategies is more critical than ever. With the advent of digital technologies and shifting consumer behaviors ...

Here are four strategies I recommend for companies seeking to maximize marketing effectiveness during times of uncertainty.

When it comes to building an audience, these emerging marketing and tried-and-true strategies should be a part of your playbook.

Over half of marketers rank creating an effective strategy as a key challenge to successful multichannel marketing, according to a report from Ascend2.