Nike is one of the biggest shoe brands in the world today. The brand also makes its presence felt in the NBA, given its ...

In the age of NIL, college athletes are more famous than ever. Now able and incentivized to partake in personal ...

The upstart shoe brand Serious Player Only has reached a multi-year shoe deal with the Raptors' latest rookie, Jonathan Mogbo ...

For New Balance, the brand’s current basketball sneakers like the Two Wxy 5 and Fresh Foam BB V2 are included, but there’s ...

The previous version of the shoe merged the brand’s FuelCell and Fresh Foam cushioning technologies into one sneaker.

Fox and Curry have a complicated relationship; their teams locked horns in two elimination games. Last season, the Kings ...

Warriors star Stephen Curry continues to grow Under Armour's Curry Brand and he is even receiving help from his kids with his new shoes.

Although not a household name or even the best player on the San Antonio Spurs, Keldon Johnson is the Chinese shoe company ...

Michael Jordan and Nike's Air Jordans are staples in sports and streetwear culture. The NBA and Chicago Bulls icon recently ...

LeBron James has been partnered with Nike. Drafted as the first overall pick of the 2003 NBA draft out of St.Vincent-St. Mary ...

Jordan Brand is putting a lot of faith in Celtics superstar Jayson Tatum as Tatum 3s launch this fall worldwide ...

Players can't have multiple shoe deals in NBA 2K25, at least not at the same time. Once a shoe deal expires players will then be able to sign with another major brand, that will offer the same rewards ...