The Barbie playbook: How Mattel's CEO is transforming the toy maker into an entertainment company
Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...
Barbie Truck Dreamhouse Living Tour to stop at Easton with exclusive merch
Celebrating Barbie's 65th anniversary, the truck will offer fans the chance to buy exclusive themed items from 10 a.m. to 7 p ...
Eras Tour: Stanley Releases New Cup Collection Paying Homage to Decades of Iconic Barbie Looks
Stanley is releasing eight new Barbie-themed versions of their viral Quencher tumblers — here's how to get these limited-edition cups online ...
Business Wire13d
Walmart Unwraps the Holiday Season with 2024 Top Toys List and the New, Exclusive Barbie World Collection
Tis the season for toys! Today, Walmart kicked off the season of gifting with its annual Top Toys List, featuring this year’s ...
Barbie, Masters Of The Universe And More Are Part Of Mattel Adventure Park's Big Plans, And They Are Getting My Hyped For The New Theme Park
Brand-new theme parks are massive ... of people who have grown up with the various toys and games that will be part of the ...
USA Today13d
What are the most popular toys of 2024? Put these on your Christmas list early
Shoppers 18 and older have bolstered toy sales this year, with adults contributing over ... While playsets of the past would include a specific Barbie doll, the new collection focuses solely on ...
Walmart's 2024 Top Toys List is out now: The best Christmas gifts for kids according to Walmart
We picked out the top Christmas and Hanukkah gifts to buy for kids at Walmart this year from the 2024 Top Toys List.
Detroit Free Press13d
What are the most popular toys of 2024? Put these on your Christmas list early
Shoppers 18 and older have bolstered toy sales this year ... While playsets of the past would include a specific Barbie doll, the new collection focuses solely on furniture and accessories.