Instead of solely relying on data, marketers should use a process-oriented approach that digs deeper into the root causes of problems and avoid reactive solutions that don't address the core issues.

If you've heard the truism, "Build a better mousetrap, and the world will beat a path to your door," you've heard the mantra of a product-oriented business. Product-oriented businesses succeed because ...

It's that time of year when our feeds are bombarded with trends that claim to make New Year's resolutions easier. Whether it’s the latest skinny tea promising to banish your bloat or the fitness ...

If it were up to me I probably would have never watched Glee. I have nothing against this program and in fact, every time I watch it I am shocked and thoroughly entertained by how mean the characters ...

Surely you have experienced this scenario: An employee walks into a manager’s office and declares, “We have a problem.” The manager, not at all phased by this statement, replies calmly, “Well, I know ...

At Kellogg, collaboration is integral to who we are and what we do. We believe that it is a strategic imperative for leaders in today’s interconnected, global economy. When we talk about collaboration ...

Recovery-oriented systems of care (ROSC) offer a promising approach to improving care for the millions of individuals who have substance use disorders and, very frequently, co-occurring mental health ...

Rights are shaped through actual struggles informed by people’s own understandings of to what they are justly entitled. Looking for the meaning of rights from the perspective of those claiming them ...

Figure 1: Macrocyclic natural products and overall strategy for the diversity-oriented synthesis of macrolactones and macrolactams. We report herein the development of a concise, modular approach to ...