What's new and what's traditionally a hot seller in the PGA Tour Fan Shop during the week of The Players Championship?

ORLANDO — The future of golf is now. That is the recurring theme of the PGA Merchandise Show, which sells faith, hope and the certain knowledge that we hacks can buy a better game. It is not false ...

The Players Championship merchandise shop has easily the biggest footprint on PGA Tour.

PGA Tour pro Justin Thomas is enjoying the freedom to choose his own golf fashion. "It's kind of nice," he said ahead of the Players Championship.

The 73rd PGA Merchandise Show offered something for every golfer — serious, casual or curious — during its recent stop in Orlando. A panoply of golf apparel, equipment, edibles and beverages, and ...

Good Good, one of the most popular golf YouTube channels in the world, has made its next move in the sport. The group has signed several PGA Tour stars to apparel deals including Joel Dahmen and Beau ...

The PGA Tour Fan Shop isn't just for logo towels and balls. Golf fans can find apparel for the links, brunch and lunch ...