A chatbot can reduce prejudice against trans people—at least temporarily. Prejudice toward marginalized groups can be reduced ...

An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be. Christin Scholz, Hang-Yee Chan, ...

AI can help public health agencies in the quest to end HIV. The United States is pursuing an initiative to end the HIV epidemic by 2030. To achieve this goal, public health agencies and organizations ...

Political campaigns spend big bucks hiring consultants to craft persuasive messaging, but a new study coauthored by Yale political scientist Joshua L. Kalla demonstrates that political professionals ...

Because the distance remaining to completing a goal plays a role in people's psychological state, their tendency to follow a persuasive message depends heavily on whether the message matches their ...

An analysis of brain scans from 572 people reveals that activity in brain regions linked to reward and social processing can predict how effective messages will be. The work is published in PNAS Nexus ...

Persuasive communication examines how messages are crafted and delivered to influence attitudes, preferences and decision-making in consumer contexts. Central to this field is the notion that ...

The tactics we use to persuade other people often function through the same principles that drive our own decision-making. As a result, the more we learn about the dynamics of our own thinking, the ...

Source: Google/Gemini We live in a paradox. Never before has humanity had access to more information, faster. Yet our decisions, from what we eat to whom we vote for, what we watch and who we date, ...