Direct-to-consumer pharmaceutical advertising is under increasing political pressure, with bipartisan legislation being ...

TV networks are bracing for possible new rules and laws with regard to healthcare/pharmaceutical TV advertising. But there might be more to come. Estimates from Emarketer say pharma TV advertising ...

A survey of more than 2,000 patients and physicians has painted a rosy picture of the impact of pharma ads, showing that promotions raise awareness of treatment options, drive discovery of health ...

Trump administration readies pre-blame for World Cup Ebola outbreaks; The end of pharma advertising nears?; AstraZeneca works ...

Ahead of the upfront market, one major issue that seemingly has quieted down is pharmaceutical advertising. Still, things could change once the TV season gets going. Heading into the market, there was ...

The Trump administration is discussing policies that would make it harder and more expensive for pharmaceutical companies to advertise directly to patients, in a move that could disrupt more than $10 ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

The Trump administration is discussing policies that would make it harder and more expensive for pharmaceutical companies to advertise directly to patients, in a move that could disrupt more than $10 ...

Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies ...

President-elect Donald Trump’s nomination of Robert F. Kennedy Jr. to helm the Department of Health and Human Services(HHS) is reportedly rattling drugmakers in light of Kennedy’s prior calls to ban ...

Pharma companies invested in flashy displays at ASCO 2026, seeking to carve out a space for themselves as the oncology space ...