Shirtless lucha libre Mexican wrestlers diving into bed are part of a colorful new print ad campaign promoting “health and sex” for Gilead Sciences, the pharma maker of HIV prevention drug Truvada.
Gilead's had an FDA go-ahead since 2012 to market HIV med Truvada as a preventative med for healthy people. But the company has only just started to market it that way. Promotional activities around ...
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