When creating a product media kit, think in terms of which media outlets you want to target with the press kit. Make it as easy as possible for them to find everything they will need to give you the ...

Media coverage is powerful because it tells potential customers that you’re trustworthy. If you snag a feature on Good Morning America, people automatically place their trust in you. This is a recipe ...

I don't think I’ve ever met someone who would say “no” when asked if they would like public relations for their company. Most business owners have a clear understanding of the power of PR and the ...

This week on the Music Business Weekly podcast, Michael Brandvold discusses the importance of an artist's biography, press releases and a press kit with Wade Sutton of the Rocket To The Stars artists ...

Searching for a new agent or manager is a competitive business. Depending on the time of year, their offices might receive hundreds or possibly even thousands of submissions from actors all looking ...

Which flower press kits are best? Dried flowers and leaves make beautiful works of art. Today’s flower press kits have come a long way from placing a flower between the pages of a heavy book and ...