Make no mistake: You’re being tracked. Want to be shocked? Take a look at the secret map in your smartphone that watches your every move. Tap or click here to see the map tracking you and wipe it ...

While the ad tech industry tries to function in a less cookie-filled environment, browsers like Mozilla Firefox are jumping on the opportunity to grow its user base with features such as Total Cookie ...

Apologies for not putting more of a disclaimer on that headline, and further apologies to anyone who spit their coffee out onto their laptop. But you read it right: Google is seriously considering ...

Even if you delete normal tracking cookies regularly to evade tracking by snooping sites and eager advertisers, little-known Flash cookies may be making an end run around your attempts to preserve ...

Google LLC is scaling back Privacy Sandbox, an initiative it launched in 2019 to reduce the advertising industry’s use of third-party cookies. Privacy Sandbox Vice ...

AI-powered privacy. Agentic cookies use AI to control what data gets shared, which gives users more autonomy over their online privacy and personalization. Better data, less noise. Marketers get ...

Apple’s move to add Intelligent Tracking Protection and close loopholes around third-party cookie-blocking in Safari has been praised by privacy advocates. After six advertising trade associations ...

For years, Chrome, Firefox, and virtually all other browsers have offered a setting that doesn’t save or refer to website cookies, browsing history, or temporary ...

It’s nearly impossible to use the internet without being asked about cookies. A typical pop-up will offer to either “accept all” or “reject all”. Sometimes, there may be a third option, or a link to ...

Posts from this author will be added to your daily email digest and your homepage feed. If Google sticks to its roadmap, by this time next year Chrome will no longer allow websites to use third-party ...