PLANNING VERSUS CREATIVITY In product development, there tends to be a see-saw movement between formality and process and openness and innovation. This is illustrated by comments from two books on ...

Five phases guide the new product development process for small businesses: idea generation, screening, concept development, product development and, finally, commercialization.

Product development is a high-risk process with many new product programs failing. To minimize risk and ensure the program delivers its planned benefits, set measurable goals and review progress ...

For many industries, new product development is now the single most important factor driving firm success or failure. The emphasis on new products has spurred researchers from strategic management, ...

Some of the key principles of Lean Product Development include: Clearly defining customer value to ensure it is delivered while striving to eliminate waste in all other parts of the product and ...

Product development is a huge operational challenge but a necessary code to crack.

Poor business planning and small market populations have created bumps and bruises in product development efforts and led to some cold, hard business realities when transitioning to industry.

Request a free proposal to know how Infiniti is helping top companies successfully approach and strategize the new product development process.

Instead, your product leader confidently responds, "With my new AI-powered product management process ... strategy, vision ...

Apple's product process has held a strong fascination for many over the years as it defies long-held conventions. Here's how it works.

What’s the process for implementing major design changes to Gmail? We adhere to a “goal-based, research-driven, iterative process” that is optimized for quick learning.