Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Prosocial behaviors are voluntary actions intended to help others. Children display prosocial behavior when they share toys, comfort someone who is sad, or work together to complete a task. Share on ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

A recent experiment conducted in the Milan subway system suggests that the presence of a costumed superhero can significantly increase the willingness of commuters to help a stranger. The findings ...

On a crowded Milan subway, a man in a Batman suit quietly stepped into a carriage and, according to new behavioral research, something unusual happened: commuters suddenly became more considerate.

Do nice guys finish last, or first? What about nice women? We continue to debate the relational value of kind, compassionate behavior. But one aspect of being “nice” that has been linked with romantic ...

Scientists have discovered that the presence of someone dressed as Batman can significantly improve how people behave in public spaces. Published in npj Mental Health Research, the new study shows ...