AI now decides whether your earned media gets surfaced, cited or ignored. Here is why founders need to rethink PR strategy ...
Ever wonder what happens before a celebrity, organization, or public figure releases a message to the public? Or how iconic brands connect with certain groups of people? The short answer is that they ...
With Women’s History Month starting there are a lot of articles and posts about the contributions of female trailblazers. It’s important to acknowledge and celebrate women three hundred sixty five ...
With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...
Innocent until proven guilty might hold up in the court of law, but the court of public opinion tends to play by hazier rules. From celebrity scandals to business blunders, crisis communication is a ...
The most powerful people in PR today know that “public relations” is just a fraction of what it takes to succeed in 2024. They understand how and why the game is changing. They embrace technology and ...
Presidential Communications Office (PCO) Secretary Dave M. Gomez (center) inducted the 2026-2028 officers of IPRA Philippines ...