A customer is more likely to buy from you if you’re connected to the community and people can put a face with the name.

Dawning Public Relations, a top agency known for strategic communications, has announced it will now offer specialized ...

As new media platforms continue to emerge, earning a public relations degree can be a gateway to diverse opportunities. With jobs for professionals like public relations specialists growing at a ...

Public relations efforts that keep all employees in the loop about company activities and strategic plans and invite feedback can get significant buy-in from employees.

The public relations process used to be singularly dimensional–“the filter down theory”–but the future of PR is now a conglomeration, ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Public relations is often used to promote new products, and you can use public relations to support various sales and marketing objectives. Whatever your goals, there are many ways you can enhance ...

Public relations (PR) specialists craft press releases, implement brand strategies and analyze public opinion. Drawing on strong communication skills, they manage their clients’ public images ...

A public relations campaign is a series of activities that are planned in advance and relate to a specific goal. This contrasts with other areas of PR, such as general ongoing publicity tactics ...

Public relations positions can have a wide salary range, depending on where you work and how you use the degree. Master’s holders may be more likely to move into higher roles, ...