In a digital world, where news and misinformation spread quickly, public opinion can also change quickly. Many types of organizations – from public to private – want to have a positive public image.

We don’t put up billboards. We don’t come up with catchy phrases to make people buy more products they probably don’t need. So what do public relations agencies do? PR agencies, as opposed to ...

BU COM has always been a leader in PR. We established the world’s first university-level public relations degree. We built the first student-run public relations agency. We remain one of the best ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public relations ...

The lines between marketing, advertising and public relations are becoming more blurred by the minute. It’s common for there to be confusion over the roles that each plays, and there is often a large ...

No matter what stage your publicly traded company is in, from startup to well-established industry bellwether or anywhere in between, all the various departments must work together. However, there are ...