Public relations is the opposite of advertising ... Getting good publicity usually requires careful planning, persistent effort, and, often, spending money for press release mailings, copywriters ...

Look no further! Our resources page provides the information and tools you need to create a successful public relations plan for your business. From articles and white papers to webinars and podcasts, ...

So, what does a public relations (PR) specialist do? They play an important role in building a brand’s voice, helping the client’s presence rise above the noise. Whether planning promotional campaigns ...

The search landscape is changing, but we have no reason to worry if we continue to do the hard work for our clients and ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

The Public Relations Student Society of America (PRSSA) at Oakland University has become an integral part of many students’ ...

Public relations online programs prepare graduates ... Some schools have students work in a student-run agency and plan, research and conduct a communications campaign. Professional organizations ...

Emphasis is placed on public relations campaigns and the theory and practice of campaign planning. The fourth number of the course code shows the level of the course. For example, in course 219206, ...