BU COM has always been a leader in PR. We established the world’s first university-level public relations degree. We built the first student-run public relations agency. We remain one of the best ...

Your institution does not have access to this book on JSTOR. Try searching on JSTOR for other items related to this book. Communicating Cultural Identity: The Role of Museum Public Relations CHAPTER 1 ...

Not long ago, public relations was often defined by press releases, media coverage and the occasional press conference. Visibility was the metric. If your organization made the news, the work was ...

Building relationships for everyone’s benefit. In 1947, Boston University was the first to offer a university-level degree in public relations. In 1974, we created the first student-run public ...

The concentration balances theory and practice through a rigorous mix of journalism, multimedia and public relations coursework. You will also gain hands-on experience through professional class ...