Prime Video is in the midst of a lawsuit with major implications for purchasing movies on the platform. In addition to what is streaming and what can be rented, Prime Video has an extensive library of ...

YouTube videos have made it easy for consumers to quickly move from browsing to purchasing. The transition is being supported not only by videos, but also ads. Forty-six percent of consumers said they ...

As we enter an era where the bulk of today’s purchasing power is now in the hands of digital-native generations, video is no longer just a component of your marketing strategy; it is the central ...