This is when the slogan snap into a Slim Jim was born (though “Macho Man” Randy Savage wasn’t actually the first person to ...

In his book, Macho Man: The Untamed, Unbelievable Life of Randy Savage ... and “WrestleMania,” and he went from Slam Jam to Slim Jim when he landed the mother of all endorsement deals.

Randy Mario Poffo, better known as Randy ... hats and outfits dripping with fringe to appear as a spokesman for Slim Jim snacks (‘Snap into a Slim Jim!’ he would say.